Citroen has unveiled a new brand identity and logo, marking the beginning of a bold, exciting, and dynamic new era for the 103-year-old brand. Citroen will speed up its mission of making electric mobility accessible to all, and its core DNA has been expanded to prioritize accessibility, affordability, and courage for its customers.
The new design reinterprets the original logo, first chosen by founder André Citroen, inspired by the success of his first metalworking company, which manufactured bevel gear transmission systems. The well-known technical reference of two-angle teeth ("double angle") has since been at the heart of Citroen's identity and has always been the basis for the brand logo.
The sleek new logo debuted on the Citroen OLI family electric car. Versions of the logo will then progressively come on new Citroen cars in the future. The striking vertical oval will mark a new path in design language, with the new emblem becoming an easily recognizable signature piece of all Citroen cars.
The new logo is complemented by a comprehensive brand identity program and the appearance of a new brand claim that promises "Nothing Moves Us Like Citroen."
Vincent Cobée, CEO of Citroen, says: "As we begin what is likely the most exciting chapter in our illustrious 103-year history, it is time for Citroen to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress, as we move our customers physically in bold, forward-thinking vehicles that challenge traditional industry rules and emotionally by ensuring their entire experience is more affordable, comfortable, and enjoyable, whatever their wants and needs are. Our legacy of inspiring consumers with bold and revolutionary vehicles motivates us to create a difference."