Ford invited three famous Danes to an exclusive Mustang Mach-E Home Party, which offered a unique insight into the whole Ford Mustang Mach-E universe. In addition to a beautiful introduction and test drive in the new fully electric Ford Mustang Mach-E, guests had dinner and a special concert with Ida Corr.
As part of the new Mustang Mach-E fully electric SUV launch, Ford invited three well-known Danes to a Ford Home Party. Mustang Mach-E was in the company of Felix Smith, who is known as a TV host on, among other things, the Danish version of Top Gear, Cecilie Lassen, who is a recognized ballet dancer, model and TV host, and Faustix, who is a successful DJ and music producer.
Ford invited the three celebrities and their guests into the unique Mach-E universe, which among other things, offered an extraordinary demonstration of the new Mustang Mach-E followed by a test drive. After this, Michelin chef Bo Bech and singer Ida Corr provided both the gastronomic and musical setting for the event.
"The Ford Mustang Mach-E is the first bottling of Ford's future automotive universe. A unique car that is already well underway to lift Ford's global brand, and it naturally requires an authentic experience and a unique platform - also in Denmark The three participants had a party, and we are now taking that party to the rest of Denmark", Says Kristine Dam Jensen, Marketing & Communications Manager Ford Denmark.
The exclusive Home Parties around Ford's new fully electric car, the Mustang Mach-E, mark a whole new electric era in Ford's global transformation. The more than 100-year-old carmaker is evolving in a new and innovative direction that primarily lives up to their future-inspired slogan: "Bring on Tomorrow".
"We have experienced very overwhelming interest from potential customers who have already signed up to buy our new Mustang Mach-E. When we look at the numbers, we can see that 80% of those who have pre-purchased our new electric car have never owned a Ford before," says Kristine Dam Jensen, Marketing & Communications Manager Ford Denmark.
The Mustang Mach-E is Ford's first fully electric SUV and can only be purchased online. So naturally, therefore, a Mach-E Home Party symbolizes the modern and innovative approach. The entire shopping experience is moved online right up to the last stage, where the car is handed over at the dealer or brought directly home in the customer's carport. It's a whole new way of interacting and dealing with Ford.
You can win your own Mustang Mach E Home Party.
For those interested in Mustang Mach-E, Ford will now, as something exceptional, recreate the unique Mustang Mach-E experience. In this connection, Ford gives away 15 Home Parties that make it possible to experience the Mustang Mach-E at home.
The exclusive Home Parties include an introduction and test drive of the new Ford Mustang Mach-E, as well as a special chef-in-a-box dinner. Ford makes sure to bring both the Mustang Mach-E and the chef-in-a-box dinner all the way home to you, so all you have to do is invite your favourite company.
Sign up for the competition at Ford Denmark, where you can also get more information. Here you can also watch when Felix Smith, Cecilie Lassen and Faustix test the new Mustang Mach-E.