Jeep has revealed its strategy for introducing the next generation of fully electric vehicles as part of its long-term vision. By 2030, half of Jeep brand sales in the United States will be of all-electric vehicles. By 2025, four electric SUVs will be introduced in North America and Europe.
After the year 2030, all European sales of Jeep will be of battery-powered vehicles. Jeep CEO Christian Meunier recently stated, "Encouraged by the success of our electrified 4xe portfolio in North America and Europe, we are designing and developing the best performing Jeep SUVs and sustainable as ever, moving forward on our march to become the world's leading zero-emission SUV brand. It's a long-term plan to keep the Earth in pristine condition for the millions of Jeep fans who care deeply about exploring, caring for, and protecting it. The addition of electricity is a huge boon to our company's name because it boosts performance, adds novelty, increases longevity, and increases the fun factor."